CHARMING CATERING

Charming Catering’s target customer is a classy entertainer. She knows a bargain at an antique mall, but doesn’t resell; she keeps the finds for herself. She has a favorite Michelin star restaurant – or three – that she visits on work trips. And she hates loud, tacky advertising. Charming Catering’s branding is understated and minimal, but bright. Its web presence gives the customer a sense that she’s found something truly unique and undiscovered – only natural, given her taste! – and that this service can be her secret weapon in organizing the best intimate cocktail hours in her social circle. Charming Catering isn’t a catering service for everyday – it’s a catering service for when “ordinary” is not enough.

IT IS: Boutique, organic, understated luxury, feminine, helpful, exclusive
IT ISN’T: Juvenile, girly-girl, loud

Erin Bushnell: Art direction, brand design & strategy, logo & logomark design, copy, mockups, photography on business card image.
All other photography (IG, etc): Shutterstock. Charming Catering is a fictional brand concept developed by Erin Bushnell.