Skip to content

Design case studies

Surprise – neither Peskycide nor Charming Catering are real brands! Both were created for development of this portfolio. Check out my process work and rationale for each brand’s development below.

(BUTTON FOR PESKYCIDE)       (BUTTON FOR CHARMING CATERING)

Case study - Charming Catering

With Charming Catering I wanted to showcase design aimed at a fairly specific audience, and choose looks that were as decorative as it they were practical. I decided on a charcuterie board catering service. This would be something luxurious, aimed at higher-income customers who wanted to have really cool party fare, without the fuss of painstakingly arranging the boards themselves. Some notes I made for myself about the “vibe” of this brand:

> When do people use this product/service? Parties, weddings, maybe corporate events. > Should be scaleable for small gatherings or big events. > Elegant and luxurious feel, without being over-the-top. Boards are artsy; quality over quantity. Remember this is a “want” brand more than a “need” brand. > Does this brand lean hip-and-funky-accessible fancy, or traditional-and-restrained-limited-access fancy? Moreso traditional, but with just a little youthfulness infused to make it feel fresh.

Case study - Peskycide

Peskycide is a totally different brand than Charming Catering. To contrast with an exclusive luxury service, I wanted something that could showcase more practical, low-key design. This brand wants to capture two markets: People who want a tried-and-true, unfussy product and steer clear of overly-hip brands, and people who prioritize for organic, child-and-pet-safe products. I wanted this brand’s look to feel “fresh” without looking too “new” – it needed to look established and reputable, not too whimsical.

I looked closely at Dave’s Killer Bread and Captain Jack’s garden products for this project, studying how they carefully straddled masculine/feminine, traditional/new, and no-nonsense/fun themes to create a look that would appeal to many different demographics – an everyman (or everywoman)’s product.